In today’s tight labour market it is essential to distinguish yourself from the competition when it comes to attracting and retaining talent. For Otto Group, a globally active group of retailers and retail-related service providers, servicing customers well is the key to success. Extending this mindset to the recruitment process could be the answer to modern recruitment challenges as well.
Towards an innovative way of recruiting
Otto Group started looking for solutions that could help them service their candidates better and make the full end-to-end recruitment process smarter. With Textkernel’s AI-powered technologies they have leveraged their systems to help them create an innovative way of attracting and servicing both candidates and recruiters.
Improving the candidate and recruiter experience
“One of the processes where we started the initiative is the talent management process where, with Textkernel technology, they enable their talent to easily register in the talent pool and get high-qualified and very relevant jobs recommendations based on their profiles,” says Ralph Dennes, Managing Director – DACH at Textkernel.
“The second step in Otto Group’s journey was enabling recruiters and talent managers to better identify potential talents within the talent pool,” Ralph continues. “Firstly, by leveraging the data they already had in the talent pool, with the additional knowledge that these people were interested and applied at Otto already. instead of searching externally. Secondly, being able to identify them in the big amount of data they’re sitting on.”
AI-powered technologies for a more efficient end to end recruitment process
Textkernel’s document understanding allowed Otto Group to build a structured and searchable talent pool. Beyond this, the semantic search and match technology helps them find the right candidates, faster. Recruiters no longer need to be Boolean experts – modern technology helps find what you mean, not just what you type. These AI-powered technologies helped Otto Group to create a more efficient and smarter recruitment process, from start to finish.
Search and match potential candidates – before posting the job requisition
Otto Group has also enabled the searching and matching of potential candidates before opening new job requisitions. Often recruiters send out a new job requisition to various job boards hoping that someone applies, although the perfect talent may already be stored in your database. Scenarios where this pre-matching can take place include “Search with” on the website: having an even greater candidate experience by allowing candidates to upload their CV to the website and get relevant results for the question: “Where could I work at Otto Group?”.
“We’re all very excited about Textkernel’s modern technology and see great potential for it in our recruiting process. And we’re not the only one. We’ve shown this to our subsidiaries and they are really interested. This is really going to help us move forward.”
– Sven Herrmann, Product Manager Otto Group
Discover more by downloading the full Otto Group case study: