Textkernel
Improving end-to-end recruitment process

How AI-powered technology helped Otto Group improve its end-to-end recruitment process

Towards an innovative way of attracting and servicing candidates

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Summary. What’s in it for your business

Otto Group, one of the world’s largest online retailers, implemented Textkernel’s AI-powered technology into their recruitment process to improve both the candidate and recruiter experience. The technology helped Otto Group to automate many tasks, such as resume screening and candidate matching, which freed up recruiters to focus on more strategic activities. As a result, Otto Group was able to reduce the time it takes to fill open positions and improve the quality of hires.

The Company

About Otto Group

The Otto Group is a globally active group of retailers and retail-related service providers with around 51,800 employees and sales of 13.7 billion euros. Through 123 major companies, it has a presence in more than 30 countries in Europe, North and South America as well as Asia. With online sales of 7.9 billion euros, the Otto Group is one of the world’s largest online retailers.

Sven Herrmann, Product Manager, Otto Group

“We’re all very excited about Textkernel’s modern technology and see great potential for it in our recruiting process. And we’re not the only one. We’ve shown this to our subsidiaries and they are really interested. This is really going to help us move forward.”

THE challenge

Differentiating from the competition to attract and retain talent

At Otto Group innovation means build highly professional teams, finding new answers in terms of technology and reinventing itself as a company are important drivers for success. Differentiating from the competition to attract and retain talent, especially in today’s tight labor market, is essential.

As a global online retailer Otto Group knows that servicing customers well is the key to success, and extending this mindset to the recruitment process could be the answer to modern recruitment challenges.

The company went on the hunt for a solution that could help them service their candidates as well as they service their customers, and make the full end-to-end recruitment process smarter.

THE goal

Enable flawless and positive candidate experience

Enable a flawless and positive candidate experience to ultimately achieve a higher conversion rate on incoming applicants. Otto wanted to enhance the recruiter’s workflow by making active sourcing on their talent pool possible and allowing recruiters to match job requisitions to the talent pool, even before posting the job online.

THE solution

The power of candidate-job matching & advanced sourcing capabilities to better service candidates and recruiters

Otto Group made smart use of Textkernel’s technologies for parsing resume as well as source and match to enhance both the candidate and recruiter experience. The power of semantics enables candidates to get job recommendations based on their profile. This goes far beyond typing basic elements like a job title, keyword and/or location; the intelligent semantic technology truly understands the candidate’s profile and will give relevant recommendations. This means candidates in Otto group’s candidate pool can now easily find other opportunities within Otto Group, based on their skills and experience.

A structured talent pool for active sourcing and job pre-matching

At the same time, Textkernel’s document understanding technology helps Otto Group to build a valuable, structured talent pool. Beyond this, semantic searching and matching technologies allow recruiters to actively source the talent pool, finding the right candidates for their open roles. Pre-matching a job requisition directly against the talent pool to cut down on sourcing time and costs for the use of external cv databases is now also possible.

THE reason for investment

Implementing Textkernel’s AI-powered technologies into their recruitment system will enable Otto Group to improve both the candidate and recruiter experience across the entire recruitment process.


✔ Positive and flawless candidate experience
✔ Cutting down time on sourcing
✔ Pre-matching on talent pool directly from a job requisition
✔ Positive recruiter experience


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