How Colas increased their candidate conversion rate by 440%
Customer Story

How Colas increased their candidate conversion rate by 440%

Apply-with widget & Extract!

More applications and a better candidate experience

Read more about how Colas increased their candidate conversion rate by 440% and improved the candidate experience with Textkernel below or click here to download the customer case.


About Colas

Colas Group is a major French civil engineering firm (annual revenue, $13 billion+) specialising in road and rail track construction and has more than 60,000 employees in 50 countries worldwide.

The Challenge

Existing candidate experience led to abandoned applications

The Colas Group, which posts approximately 3000 jobs requisitions and 1800 internships annually in France alone, wanted to optimize their candidate experience and improve application rates to ensure a robust candidate pool and to ensure an optimal candidate experience that demonstrates their commitment to human capital excellence.

The quality of the candidate experience is a key part of Colas’ recruitment strategy. The company wanted a solution to address the issues that lead to candidates abandoning the application before completion. These include time spent manually entering resume details and difficulties applying from a mobile device.

The Approach

The ‘Apply-with’ widget and resume parsing for rapid application

Colas implemented Textkernel’s Extract! resume parsing software with their Oracle Talent Acquisition Cloud service and connected the ‘Apply-with’ widget to their website.

Now their candidates can complete an online application in seconds from PC or mobile by simply uploading a resume from a device or the cloud. Textkernel’s technology automatically extracts the data needed to finalize an application, cutting down wasted time and energy spent on manual data entry.

Customer Quote

“After implementing Textkernel’s technology we’ve seen candidate conversion rate increase by up to 440%. This decrease in abandoned applications is directly measurable and justifies our investment by itself.” -
Cédric MENDES, Deputy Director of Employer Branding and Engagement at Colas

The Result

The company now has a fast and fluid application process powered by Textkernel technology connected to Oracle Talent Acquisition Cloud. Colas’ candidate conversion rate has increased significantly year on year, by as much as 440%. This quick and simple process meets candidate expectations, improves the candidate experience and helps enhance Colas’ image as an employer.

The Benefits

More applications and a better candidate experience

Increased candidate conversion rate by 440%

Better candidate experience

Better employer perception among candidates

Seamless integration to preserve Oracle end-to-end applicant tracking abilities

Product Spotlight

Apply-with widget

Long forms scare off good candidates. To prevent this, Textkernel has developed the Apply-with Widget, which allows applicants to apply with just one click using the online profile of their choice (or any resume stored locally or in the cloud).

All information contained in these documents is processed automatically using advanced Artificial Intelligence and Machine Learning techniques to automatically turn every resume or social media profile into a complete and searchable candidate record saved in your database.

Textkernel BV

About Textkernel

Textkernel works with over 1,000 HR and staffing organizations worldwide to bring the latest in artificial intelligence technology to our customers’ fingertips. We work with companies across multiple industries delivering multilingual parsing, semantic search and match, and labor market intelligence solutions.

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