Summary. What’s in it for your business.
Colas, a global leader in road and rail track construction, achieved an outstanding 440% boost in candidate conversion rates through the strategic implementation of Textkernel’s parsing and Apply-with widget. Struggling with the inefficiencies of a manual and time-consuming recruitment process, Colas turned to Textkernel for a transformative solution. By leveraging Textkernel’s technology, Colas successfully automated their recruitment procedures, elevating the overall candidate experience.
Colas Group is a major French civil engineering firm (annual revenue, $13 billion+) specializing in road and rail track construction and has more than 60,000 employees in 50 countries worldwide.
Cédric MENDES, Deputy Director of Employer Branding and Engagement at Colas
“After implementing Textkernel’s technology we’ve seen candidate conversion rate increase by up to 440%. This decrease in abandoned applications is directly measurable and justifies our investment by itself.”
Existing candidate experience led to abandoned applications
The Colas Group, which posts approximately 3000 jobs requisitions and 1800 internships annually in France alone, wanted to optimize their candidate experience and improve application rates to ensure a robust candidate pool and to ensure an optimal candidate experience that demonstrates their commitment to human capital excellence.
The quality of the candidate experience is a key part of Colas’ recruitment strategy. The company wanted a solution to address the issues that lead to candidates abandoning the application before completion. These include time spent manually entering resume details and difficulties applying from a mobile device.
The Apply-with widget and resume parsing for rapid application
Colas implemented Textkernel’s resume parsing software with their Oracle Talent Acquisition Cloud service and connected the ‘Apply-with’ widget to their website.
Now their candidates can complete an online application in seconds from PC or mobile by simply uploading a resume from a device or the cloud. Textkernel’s technology automatically extracts the data needed to finalize an application, cutting down wasted time and energy spent on manual data entry.
Candidate conversion rate has increased significantly year on year, by as much as 440%
The company now has a fast and fluid application process powered by Textkernel technology connected to Oracle Talent Acquisition Cloud. Colas’ candidate conversion rate has increased significantly year on year, by as much as 440%.
This quick and simple process meets candidate expectations, improves the candidate experience and helps enhance Colas’ image as an employer.
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