Better candidate experience

How dm improved both Candidate and Recruiter Experience

Enabling one-click applications in SAP SuccessFactors

Home / Customer cases / dm Germany
Summary. What’s in it for your business

dm has transformed the application process for its SAP SuccessFactors career portal by implementing Textkernel’s AI-powered solution. This innovative feature allows candidates to apply for jobs with just one click, significantly improving the overall candidate experience.

The Company

About dm

With more than 61,000 employees across 13 European countries, dm is one of the largest drugstore companies in Europe. 

THE challenge

Difficult application process to attract highly qualified talents

In order to attract highly qualified talents companies have to offer fast and easy application process with a focus on mobile career sites and applications. dm has identified this potential and is taking advantage of it by establishing an easy application process that did not require candidates to register or complete long forms.

What does our customer say?

Amelie Schiborr, E-Recruiting Talent Acquisition, dm

“We can now provide a quick application option that can be used at any time and anywhere via mobile devices – without registration and with minimal effort for candidates.”

THE solution

Implementing AI-powered technology

dm implemented Textkernel’s Quick Apply for SAP SuccessFactors to solve this problem. Applicants can now submit their relevant resume data quickly and easily without having to register beforehand, similar to ordering in online shops with a guest account. The new process complements the SAP standard and was developed by Textkernel in cooperation with the German IT consultancy for SAP cloud solutions, projekt0708. Quick Apply is also available in the SAP App Center.

THE Result

One-click application process for better candidate and recruiter experience

Applicants can now upload their resume from their smartphone, directly from the cloud or even with their XING / social profiles. “Thanks to Textkernel’s semantic technologies Quick Apply extracts all required data and automatically stores it in the respective form fields of the recruiting system,” says Janine Fleck, Inhouse Consultant E-Recruiting at dmTECH. Time-consuming manual data entry is no longer necessary; a short final check of the data is all that’s needed before the candidate is in the system.

A positive side effect of the new application process is that the number of email applications trying to bypass the standard procedure has decreased, with applicants finding the one-click application more convenient. Additionally, HR managers at dm can use an internal Quick Apply to load manual email applications into the system, gaining easy access to even more candidates.

THE partner

More Solutions for SAP SuccessFactors Recruiting

Projekt0708 logo white on yellow
Textkernel and projekt0708 offer further solutions for SAP SuccessFactors with AI-powered searching and matching.
These tools automatically list the best matching candidates for a job advertisement and rank them by relevance, helping you find and place the best talent quicker.
Source and match also unlock the value of internal databases and social profiles by pre-matching your jobs against the talent you already have before posting ads. And, by matching the second-best candidates with other vacancies in the company, recruiters can fill more vacancies in less time.

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